Mac Attack

Obama has a new ad that most would probably categorize as a negative ad, because it talks about McCain instead of Obama. As I've written before I don't think this is entirely fair, or at least not the right thing to focus on. But here's something interesting. Go watch this ad and just listen to it -- doesn't it sound like it is an ad for Apple? Or perhaps Volkswagon? The Obama campaign has been doing this for most of its ads -- it shuns the use of deep-voiced male announcer or anxiety-laced female announcer to attack, but rather plays this fairly upbeat, almost-cheery music.