Saturday, October 18, 2008

Small change

I noticed that Obama has been running ads that have the legally necessary "I'm Barack Obama and I approve this message" at the beginning of the ad instead of at the end. I think this is particularly effective, especially in ads about your opponent. It makes the attack seem less politically motivated and more factual. Subtle, to be sure, but watch this ad and tell me if you think it would be less effective if, instead of fading to black after McCain says that he voted with Bush 90% of the time, instead you had Obama saying the legally necessary line. To be sure, these things don't win elections, but paying attention to details certainly doesn't hurt.